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Online casino affiliates make money by promoting gambling platforms and earning commissions based on user activity. Here's a breakdown of how the process typically works:

1. Affiliate Sign-Up: The affiliate joins a casino affiliate program (like Bet365 Affiliates, 7Search PPC, or similar) and gets a unique referral link or tracking ID.

2. Traffic Promotion: The affiliate promotes this referral link through:

   • Blogs or review websites

   • YouTube or TikTok casino reviews and tutorials

   • Social media ads or posts

   • Paid advertising networks (PPC)

   • Email marketing or forums

3. User Action: When someone clicks the affiliate link and:

   • Registers on the casino site

   • Deposits money

   • Starts gambling

   The affiliate earns a commission.

4. Commission Models:

   • Revenue Share: The affiliate gets a percentage (usually 25–50%) of the player's losses over time.

   • CPA (Cost Per Acquisition): A flat rate is paid per referred user (e.g., $100–$300 per new depositing player).

   • Hybrid Models: A mix of CPA and revenue share.

   • Sub-Affiliates: Some affiliates earn by referring other affiliates and getting a cut of their commissions.

5. Recurring Income: Since many players continue to gamble over time, revenue share can provide long-term passive income as long as the user stays active.

6. High Earnings Potential: Gambling is one of the highest-paying affiliate niches due to high lifetime value (LTV) of players, but it’s also competitive and regulated.